How WordPress is Helping Digital Agencies Grow
There’s been a lot of talk in the tech world recently about the challenges facing digital agencies and the demise of the industry as we know it. Earlier this year net magazine warned that companies in the sector faced certain death unless they could find a way of adapting to a rapidly changing market.
Agencies are certainly feeling the squeeze. At one end of the market, DIY web designers are discovering how easy it is to create their own websites with the likes of WordPress, Wix, Weebly and Shopify. At the other, large corporates that would previously have outsourced big budget jobs to agencies are taking a lot of their marketing – and top tech talent – in house.
If there’s one thing digital agencies have in their favour it’s their inherent ability to be creative and we’re already seeing signs that savvy firms are finding an unlikely ally in WordPress.
Here are 5 reasons agencies are turning to WordPress to help them survive and thrive
- They can use it as a niche specialism
More and more small businesses are opting to keep initial costs low by developing their own opensource website. Not all of these start ups will go the distance but plenty will and within just a few years those successful ones are going to realise that their online presence could be sharper. By then, they’ll be so busy focusing on keeping their growing list of customers happy that they’ll need someone to do the techie stuff for them. Enter the specialist WordPress agency that can come in, work with what they have – and make it even better.
- It helps them collaborate
One of the reasons bigger businesses are falling out of love with agencies is because of the ongoing costs involved. Every little tweak to their website, every update to their brand, costs them a fee. Full service agencies have traditionally had control of every element of their clients’ marketing, which has prompted many larger firms to untangle themselves and bring as much as possible in-house. WordPress is making it easier for them to do that and smart digital agencies are finding ways to maintain the client base they worked so hard to win. What that means for many is letting go of some elements of the marketing matrix in order to hang on to the rest – and learning the art of collaboration to become an extension of the client’s in-house team.
- They’ve opted to be a tortoise, not a hare
Whichever software you work with, you need the stamina of an Olympic athlete to keep up with the pace of change. The fact that WordPress is so widely used by non developers means it’s a lot more stable than most frameworks. That’s not to say it isn’t evolving – it’s under constant development by WordPress communities around the world who are keeping it relevant and innovative without altering its basic structure. Sticking with WordPress is a wise choice for agencies that want to futureproof their offering, even more so now that Rest API has arrived to improve integration with other platforms.
- Support is on hand
One of the big things that has let full service agencies down in the past has been their inability to react swiftly enough to server issues. When a site goes down it isn’t just the client who’s inconvenienced, the agency has to drop everything to sort the problem. The great thing about WordPress is that it’s served by some excellent managed hosting companies that specialise in supporting WordPress sites. Some, like Venuno, offer impressive support for agencies and automated monitoring to maximise uptime and minimise hassle.
- The possibilities are huge
The traditional markets of the full service digital agency may be shrinking but WordPress is growing at an astonishing rate. It powers more than 60 million websites worldwide and is part of more than 40% of all content management system (CMS) websites. Why wouldn’t an agency want to tap into the market of a global brand that big?