Why Choose Managed WordPress Hosting?
With so many different types of enterprises using WordPress these days – from aspiring bloggers to multi-million-pound turnover ecommerce businesses – the demand for managed WordPress hosting has never been higher. And as the demand has grown, so have the options. So how can you tell a good managed hosting service from a poor one, is managed hosting worth the investment and how does a good value service differ from the alternatives?
We discussed some of the benefits of a managed service in our previous post about reliable hosting along with the positive impact it can have on a business’s bottom line but we thought it was worth delving a little deeper into the differences between the services out there for WordPress users.
How to spot a good managed WordPress hosting service:
Ideally, the managed WordPress host you choose will offer the option of unlimited monthly data transfers, 24 hour support and automatic security updates. Watch out for services that put a cap on features such as storage and updates and steer clear of them. If they’re placing restrictions on important areas like that, you’re likely to have to transfer to a new provider as your business grows.
One of the most critical things to look for in a host is a guarantee on uptime. The whole point of being online is that you never have to close your doors and if your site is down, your customers can’t visit you. You may not get 100% uptime guarantees but you shouldn’t need to settle for anything less than 99.95%.
Is managed WordPress hosting worth the investment?
When it comes to paying for a managed hosting service, there are still some value options out there. Weigh them up but if they don’t give good uptime pledges and can’t offer technical support they are probably little better than a budget shared hosting service.
The decision about whether to invest in a good quality managed WordPress hosting service will depend on what you use the site for. If you’re a serious WordPress business user you won’t want to risk your plugins getting out of date, your data being put at risk or your site being offline.
In a competitive marketplace more and more companies are differentiating themselves by offering first class customer service. If your WordPress host can’t offer the same level of service and support that you’d like to offer your own customers, everyone is going to end up being let down.
Good hosting can relieve you of the stress and worry of site crashes, viruses and security updates – and if the worst does happen you’ll have someone at the end of the phone or email to help you fix things quickly.
What are the dangers of choosing badly?
Speed – We’ve talked about website crashing and technical support but what about site speed? You may not realise it but site loading time and hosting go hand in hand. Recent research by the Financial Times found that page load time has a direct impact on the engagement of its online readers. The slower the site, the greater the effect on the number of articles read and the time spent on the site. So, if there isn’t enough bandwidth across the server – which is likely to be the case with a shared server – you risk keeping your customers waiting or losing them altogether.
Security – Making the wrong hosting choice can leave you vulnerable to data loss and hacking so opt for a service that includes encrypted data backup and storage, firewall technology and anti-malware as standard.
Scalability – You might decide that a cheap hosting service will do for now, until you get the business up and running properly. The problem is, it might grow faster than you expect and by the time you’ve realised your host is no longer fit for purpose, it’s too late – you’ve taken two steps forwards only to slip one step back again. Good hosts offer a scalable service, which means that as your business grows, your website capacity will grow with it – automatically.